Restaurants can now identify individual menu items as gluten-free, dairy-free, halal or kosher in Google Business Profiles, giving diners another menu detail to check before choosing where to eat.
Google product lead Lisa Landsman announced the expansion on October 13, 2026. She said dining out requires careful planning for millions of diners with specific dietary needs and that tagged dishes can answer a basic question directly on a restaurant profile.
Which dietary attributes did Google add?
Google Business Profiles gained four menu-item attributes:
- Gluten-free
- Dairy-free
- Halal
- Kosher
They join the vegetarian and vegan attributes already available. Each new label applies to a menu item rather than the entire restaurant, according to the rollout information and its coverage of the menu editor.
How do restaurants add the labels?
A restaurant opens its Google Business Profile, selects Edit menu, chooses a menu item and checks the dietary attributes that apply. A dish can carry more than one label when each label is accurate.
This is an important difference from a restaurant-wide claim. One item may be marked gluten-free while other dishes on the same menu are not. The public profile can then provide a clearer starting point for someone comparing menu choices.
What can shoppers use the attributes to check?
Landsman said Google Search and Google Maps users searching for a particular diet, such as gluten-free dinner near me, may see matching tagged dishes highlighted on the restaurant profile. The source confirms that tagged dishes can stand out within the profile.
It does not establish that a label will improve a restaurant’s ranking, guarantee placement in local results or make one restaurant more likely than another to appear. Those outcomes are not confirmed by the announcement quoted in the source.
What do the labels not guarantee?
The labels describe what the restaurant has entered for a dish. A diner with a medical or allergy-related concern should contact the restaurant for details about ingredients, preparation and cross-contact before ordering.
The kosher label is also not described as rabbinically certified by the source. People who observe kashrut should verify certification with the restaurant or an appropriate rabbinical authority. The source likewise provides no basis for treating the halal label as certification of ingredients, sourcing or preparation.
A platform label can describe a menu item without independent verification that a diner may need for a health, religious or allergen-related decision.
A quick verification guide
For shoppers, consider these steps:
- Look for the relevant attribute on the specific dish rather than treating it as a description of the whole menu.
- Check whether other menu details and restaurant information are present and current.
- Ask the restaurant about ingredients and preparation if you need allergy, medical, halal or kosher information beyond the entered label.
- Confirm any certification directly when a religious requirement depends on it.
A content analysis of 93 restaurant-chain websites published in Sustainability 2020 found that presenting nutrition-related information was the most frequently mentioned healthy-eating practice. That finding concerns restaurant websites, not Google’s new labels, but it supports the practical value of giving shoppers specific information they can inspect.
What to do now
- If you are checking a restaurant before ordering, open the menu on its Google Business Profile and look for the label on the individual item.
- Contact the restaurant with specific questions about ingredients, preparation and possible cross-contact.
- Verify halal or kosher requirements with the restaurant or an appropriate certifying authority before relying on a religious label.
What Google has and has not confirmed
Confirmed product behavior
- Restaurants can add gluten-free, dairy-free, halal and kosher attributes to individual menu items.
- The labels appear alongside the existing vegetarian and vegan options.
- Restaurants can add them through the Edit menu section of a Google Business Profile.
- Landsman said matching tagged dishes can be highlighted when guests search Google Maps or Google Search for a specific diet.
Not established by the source
- A ranking advantage for restaurants that add the labels.
- Guaranteed placement in local search results.
- Independent kosher certification.
- Independent halal certification.
- Medical, nutritional or allergy-safety approval.
FAQ
Which dietary attributes can restaurants add to Google Business Profiles?
Restaurants can add gluten-free, dairy-free, halal and kosher attributes to menu items. These sit alongside the existing vegetarian and vegan options.
How does a restaurant add a dietary attribute to a menu item?
The restaurant opens its Google Business Profile, selects Edit menu, chooses a menu item and checks the dietary badges that apply to that dish.
Does a kosher attribute confirm certification?
According to Apex Insights Agency, the badges are self-reported, and a kosher tag rests on the restaurant’s word rather than rabbinical certification.
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